How I have remained relevant — Brainard

Social media influencer and online music PR, Oni Oluwatobi David, otherwise known as Kvng Brainard, has said his decision not to quit when things got worse had helped him to emerge as one of the most respected online music publicists and influencers.

With a soaring profile that has seen him work with popular artistes such as Patoranking, Baseone, Grey C, Harrysong, Dj Cuppy, among others, Brainard said the business of promoting artistes and their songs might look easy, but it did not come easy.

With over four years in the business, the young entertainment project manager, who floated his company, Brainard Props, recently said he had to follow his dreams of having a company of his own having worked with many A-list artistes for years.

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According to him, setting up a company is not just about paper works, adding that a company is established once the founder has put into cognisance the basic factors required to build the idea, innovation or organisation.

“The number one factor is determination, followed by persistence, grace of God and observations. So in practical sense, I have been floating my company right from the time I started my business. It’s becoming official now due to the fact that we are resolutely going public and we aren’t going back on that.”

Brainard said the steps he took were in sync with proper consultation and detailed visibility plan, adding that “there’s time for everything, and the step I took was pertinent and fundamental to the progress of my company. The reason they are the best is due to the fact that we have conquered a particular stage in order to move forward we need to sought for greater heights and accomplishments,” he said.

Speaking on how the social media has influenced his job, the social media expert said “there is no creature, institution, innovation that doesn’t have a double side. For me, everything depends on how we humans utilise it accordingly and ethically. Social media has played a pivotal role in enlightening and re-orientating an average youth.”