Hero MotoCorp reinvigorates strategy for Nigeria market

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, on Friday, announced its reinvigorated strategy for the Nigeria market.

Building on its strategy to have a robust market presence, the New Delhi (India)-headquartered company also launched a new motorcycle that is developed especially for the Nigerian market.

The diversified Kewalram Chanrai Group is the exclusive distributor of Hero MotoCorp in Nigeria. With its extensive experience in the automotive sector spanning several decades, the Group will play an integral role in Hero MotoCorp’s growth plans in Nigeria.

Sanjay Bhan, Head – Global Business, Hero MotoCorp said, “Nigeria is a key market for us and central to our growth plans in the region. We have developed this motorcycle especially for the Nigerian market showcasing our commitment to the country. Going forward too, we strive to bring our globally renowned products to Nigeria.

Along with our partner Kewalram Chanrai Group, we are confident of delighting the customers and driving the market with our world-class products and services.”

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Commenting on the launch, Anil Sehgal, Managing Director, Automotive Division, Kewalram Chanrai Group, said, “We are extremely glad to be the exclusive partner of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, in Nigeria.

With our expertise in the market and Hero MotoCorp’s global excellence, we will provide the best products and services to customers in Nigeria. Our grand event in Ibadan, attended by the country’s top dealers, to launch the Hunter was a huge success.

The initial feedback for the Hunter has been exciting. As our bikes travel across the entire country, they will definitely excite the customers. Our aim is to significantly increase our presence in the market this year.”

The Hunter motorcycle offers the most durable inclined engine with Advance Oil Circulation Technology, Highest Fuel Efficiency, and Triple Air Filtration for longer engine life.

With reinforced chassis structure the motorcycles also offer a stronger rear shock absorber, rubber padded gear shift lever with all down gear pattern, comfortable flat thick seat, and a flat rear carrier.

NIGERIAN TRIBUNE

Hero MotoCorp reinvigorates strategy for Nigeria market

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