Google reveals top beauty-related searches by Nigerians

Google on Thursday revealed that ‘how to grow natural hair’, ‘reduce belly fats’ were top beauty and fitness searches as the world celebrated International Beauty Day.

The News Agency of Nigeria reports that the International Beauty Day is an annual event observed to celebrate the outer and inner beauty of individuals across the world.

Mr Taiwo Kola-Ogunlade, Communication Officer, Google West Africa, said that to commemorate the day, Google revealed the top beauty-related searches that captured the interest of Nigerians over the past 20 months.

Kola-Ogunlade said that due to the COVID-19 pandemic, questions such as “how to grow natural hair’’ and “how to decrease belly fat,’’ were among the most often googled beauty terms by Nigerians.

He added phrases such as “hairstyles for women’’ and “bone straight hair,’’ among the most googled beauty terms.

He said that it indicated that Nigerians were more conscious about how to feel beautiful and stay fit as they navigated through the pandemic.

“Butterfly braids” is a breakout search query that emerged in Nigeria over the past year, while searches for “bone straight wig” increased by over 4,000 per cent.

“Jungle braids, however, was a break out search in the past month in Nigeria.

“Bayelsa State was also identified as the top state in Nigeria in terms of beauty-related searches during 2020,’’ he said.

According to him, individuals worldwide, including Nigerians, have been coping with the pandemic’s effect on their mental health and overall well-being since 2020.

He said that experts had recommended self-care techniques to cope with those stressful conditions.

Kola-Ogunlade said that as a result, self-care had become more important, globally.

He said that for example, a study conducted by the skin-care company on the mental health implications of adult acne discovered that a skincare regimen might significantly decrease stress levels.

Kola-Ogunlade said that, similarly, beauty regimens and fitness programmes might have become go-to coping mechanisms for Nigerians looking to maintain mental well-being as they navigate the pandemic.

NAN reports that search trends information is gleaned from data collated by Google, based on what Nigerians have been searching for. Google processes more than 40,000 search queries every second.



Lagos Is Second Least Liveable City In The World For 2021

Lagos is the second least liveable city in the world for the year 2021. This is according to the most recent annual ranking put together by the Economist Intelligence Unit (EIU)…

FACT CHECK: Did UNICEF Say Blocking Children’s Access To Pornography Constitutes Human Rights’ Infringement?

CLAIM 1: A Twitter user claims UNICEF said any efforts to block children from accessing pornography might infringe their human rights.


After Two Years, Daddy Freeze Apologises To Bishop Oyedepo
Daddy Freeze whose real name is Ifedayo Olarinde has apologised to Bishop Oyedepo who is the presiding bishop and founder of Living Faith Church aka Winners Chapel…

You might also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More