BET International has announced the launch of a new category to honour artistes from around the world during the BET ‘Hip Hop Awards’ 2019. Artists from Africa, Europe and Canada will compete for the Best International Flow Category during the BET ‘Hip Hop Awards’ 2019.
The announcement of the Best International Flow category is the latest move by BET International to recognise the growing appeal of artistes from around the world. The BET ‘Hip Hop Awards’ will return to Atlanta, Georgia, United States, where the winner will be announced during the global broadcast on Saturday, October 5.
This year’s nominees for the Best International Flow category include some of Africa’s major acts. Globally acclaimed Nigerian rapper and songwriter, Falz; South African rapper, songwriter and producer, Nasty C and awarding-winning Ghanaian rapper Sarkodie rounds up the list of African nominees.
They are set to compete with internationally-recognised singer-songwriter, Tory Lanez (Canada), hip hop artiste and grime, OG Ghetts (UK), rapper/singer, Little Simz (UK) for the award.
Speaking on the award, Alex Okosi, Executive Vice President and Managing Director, BET International and Viacom International Media Networks Africa (VIMN Africa), said: “We are excited to announce the first ever BET ‘Hip Hop Awards’ Best International Flow Category with such diverse nominees. The award will be presented on-stage during the live broadcast, confirming BET’s commitment to recognising the influence of international artists globally. I believe that opportunities like the BET ‘Hip Hop Awards’ position international artistes for global success long after the winners are announced.”
Connie Orlando, BET US’s Head of Programming, stated: “We are committed to celebrating the global impact of hip hop culture. By introducing the Best International Flow category, artistes of all backgrounds, regardless of location, will have an opportunity to reach BET’s audience of over 90 million viewers worldwide. We congratulate each international nominee and look forward to celebrating their talent and contributions during the BET ‘Hip Hop Awards’ 2019.”
Jesse Collins, CEO of Jesse Collins Entertainment, will serve as Executive Producer of the BET Hip Hop Awards along with Connie Orlando and Jeannae Rouzan–Clay, Vice President of Specials, Jesse Collins Entertainment.