FACEBOOK has said it was celebrating the achievements of African women who are using their voice to bring people together, building and making real impact in their communities and inspiring other women by changing the narrative of African women on the International Women’s day. Under the banner of this year’s theme, #EachforEqual, Facebook honoured all women from across the continent who demonstrated the progress and impact that they can make when they have the opportunity.
Nunu Ntshingila, Regional Director Africa, Facebook Inc commented: “Every day, all around the globe, and specifically here in Africa, we see women on our platform supporting one another through events and fundraisers, connecting through groups, growing communities and building livelihoods through their small businesses. The narrative of the African woman is one of strength, determination and creativity, and we’re proud to continue to support and celebrate all women who have, and continue to achieve so much by utilising the power of their voices through Facebook, Instagram and WhatsApp.”
Platforms like Facebook continue to be an important tool for women business leaders worldwide. They establish businesses, create jobs and livelihoods, reach customers they could never have reached before and create change. In Africa, 23 per cent of the business leaders surveyed through Facebook were women, with these women starting their businesses for a variety of reasons, including flexible working conditions (4 per cent), to pursue a passion or dream (33 per cent)or wanting to be their own boss (29 per cent).