Ex-BBNaija housemate, Erica launches Star Radler’s red fruit flavour and new look for citrus flavour
One of Nigeria’s alcoholic beverages, Star Radler recently launched a new ’Red’ Fruit” variant and new look for its citrus flavour. A masterstroke from Nigerian Breweries Plc, Star Radler was introduced to the Nigerian market in 2014 in Citrus flavour as a great tasting beer with a blend of orange and lemon. That double refreshment had increased the brand’s consumer base for beer consumption and the satisfaction for consumers nationwide.
Speaking on the brand’s new ‘Red fruit’ variant, Portfolio Manager, National Premium brands, Sarah Agha said, “We’re very excited to be unveiling this new flavour. Having tested and planned this launch for quite some time, we’re happy to be giving our consumers this new great taste. The new red fruit variant gives every consumer a hint of chapman taste making it a unique drink. We can’t wait to hear all the reviews!”
Commenting on the brand’s new look, Brand Manager, Star, Onyebuchi Nwangwu added, “With the new label design, Star Radler will stand out on the shelves and in the fridges at your favourite supermarkets and stores. We’re confident that this new look adds to the unique experience every Radler consumer will have with the brand.”
Perhaps the only beer to appeal to all genders, Star Radler delivers a delicious punch of fruit flavours mixed with beer. It is recognized for its quality, unique flavour and taste of summer, bridging the gap between those who love the fine taste of beer and those who enjoy lighter flavours, providing the right satisfaction for consumers.
For the past five years, Star Radler has leveraged several key events and consumer interests to drive increased consumer trial and retrial, shift public perception favourably, appeal to the brand’s target audience, and cut across all regions. With the campaign theme “Twice the Refreshment’, the brand is set to once again excite its teeming consumers.
Erica Nlewedim, a former BBNaija housemate was also unveiled as an brand ambassador for the brand.
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
THE Central Bank of Nigeria (CBN) has revealed main business activities and sectors in the Nigerian economy that are eligible to access its N75 billion Youth Investment Fund…Erica launches Star Radler Erica launches Star Radler
Controversial Catholic priest and Spiritual Director of Adoration Ministry, Enugu, Nigeria, (AMEN), Rev Fr Ejike Mbaka, has taken a swipe at President Muhammadu Buhari and past leaders of the country demanding that the President should apologize to the country, especially the youth, on behalf of himself and his predecessors, for causing Nigerians so much pain…Erica launches Star Radler Erica launches Star Radler