Etisalat Nigeria stepped up its strategic engagement with Nigerian youth, as it recently kicked off the 2016 edition of its pan-Nigeria multi-campus youth-centric initiative, Cliqfest which berthed at the University of Uyo, Akwa Ibom State.
The campus activation which focuses on education, sports and entertainment began with a motivational session anchored by Niyi Adesanya who spoke on the theme: “Activate your Dreams,” as he provided the students with practical tips on how to succeed in their desired careers. The second day which was a mixt of fun and excitement featured a football tournament, dance competitions, rap battles and a music concert which featured the Alaga Ibile rapper ,Reminisce, the Egberi Papa master, Timaya and Nigerian Idol 4 and 5 winners, Evelle and K-Peace who delighted the students with wonderful renditions of their songs.
The high point of the two day activation was the emergence of Daniel Nfon Bassey, a 100 level student of Bio-Chemistry as the winner of the star prize, a brand new Hyundai i10. An elated Daniel said, “I left home this morning and joked with my mum that I will come home with the car. Words cannot explain how I feel at the moment. I want to thank Etisalat for bringing this show to the University of Uyo which has given me the opportunity to win this wonderful gift.”
Speaking on the campus initiative, Michael Nwoseh, Specialist, Youth Segment said the programme has visited over 70 tertiary institutions. “Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.
Cliqfest is powered by Etisalat’s youth package, EasyCliq, a product tailored to suit the lifestyles and communication needs of young people. The programme provides an opportunity for strategic engagement with the youth market segment and is aimed at exposing Nigerian students to business and relationship skills, encouraging them to pursue their dreams by helping them identify their passion which is crucial for long term success in a fun and relaxed atmosphere.