A professor of Public Relations and Advertising, with the Samuel Adegboyega University (SAU), Ogwa, Edo State, Ezekiel Shegun Asemah, has called for defined roles for the private sector and other stakeholders in actualising the 2030 Sustainable Development Goals (SDGs).
Asemah, who also teaches Mass Communication at the University of Benin (UNIBEN), made the position at the 3rd Inaugural Lecture of the SAU, Ogwa, titled ‘Corporate Social Responsibility in the 21st Century: Refocusing on Sustainable Development Through Stakeholders’ Approach.’
He said governments across all levels needed the support of the private sector and other stakeholders in actualising the 2030 SDGs, noting that Nigeria’s ‘population boom’ would make managing the poverty rate and the actualisation of SDGs in 2030 more difficult.
The university don, who highlighted the role of Corporate Social Responsibility (CSR) in attaining sustainable development in Nigeria, urged players in the private sector to design and implement their CSR programmes on a continuous basis to contribute to the achievement of sustainable development.
Asemah, described the high rate of poverty in the country as alarming, adding that with the rising poverty indices, it might be difficult for Nigeria to meet the SDGs goals in the year 2030 without the support of stakeholders in the private sector.
“The emerging concept of SDGs has important implications for organisations in the private sector in Nigeria. The private sector must partner with the government in different areas to work towards the realisation of SDGs, meaning that it must support the government’s development efforts and must incorporate corporate sustainability initiatives in their programmes,” he added.
Asemah, also posited that CSR could contribute significantly to sustainable development in the country when corporations and organisations establish robust CSR policies and functional public relations (PR) units.
In his remarks at the occasion, the Vice-Chancellor of SAU, Professor Babatunde Idowu, commended Asemah on the lecture, noting that it was apt and a rewarding academic exercise, which provided an opportunity for the scholar to briefly review his research field and explain his contributions to the body of knowledge.
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