Business

Delta Airlines turns skies pink, raises breast cancer awareness

United States-based Delta Airlines is taking its fight against breast cancer to new heights with a range of initiatives on the ground and in the air.

The airline, which announced that it is raising funds for the Breast Cancer Research Foundation, said in Nigeria, breast cancer is the most common malignancy among women, accounting for 22.7 percent of all new cancer cases.

With 12,000 deaths in 2018, the country is said to also have the highest breast cancer mortality rate of all nations.

Since 2005, Delta employees, passengers and their friends and families have raised $24 million for research, including $3 million raised in 2022.

The airline also announced that it will be flying over 4,000 daily flights of iconic pink planes to international destinations while its flight attendants will be sporting pink uniform.

Meanwhile, a dedicated pink plane will be flying to destinations across Delta’s international network as part of the airline’s initiative to raise awareness of the disease and raise funds this October month.

While Delta flight attendants will during the period be serving pink lemonade onboard, customers will have the opportunity to purchase different products in the characteristic pink colour – from hats, to scarves, to t-shirts, up to themed creations by Delta employees – to contribute to the cause.

The airline said, “Delta is also encouraging customers and those who want to donate to participate by shopping at a dedicated online store, SkyBoutique.

“Delta’s employees are the real driving force behind this initiative, as many of them have been directly affected by the disease.”

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