CSI: Experts to discuss effective CSI management at industry summit

THE advent of the COVID19 pandemic, has, without doubt, thrown up some challenges in the management of the corporate social investments of many big corporate organisations, globally.

For instance, in 2020, not a few of such organisations had their Corporate Social Responsibility plans disrupted, due to the public health crisis. A lot of corporates had to jettison or suspend some of the plans to respond to the public health emergency at hand by lending a helping hand to the government in the fight against the public health crisis, a development, which no doubt affected their CSR activities for that year.

Organisers of the the forthcoming annual marketing summit, organized by the 789Marketing Media, have explained that this year’s edition of the summit, scheduled for April, in Lagos, this year,  is designed to discuss how to find a way out of such imbalance in the management of CSI by corporate organisations, especially in this fast- changing economy.

The convener, Mr. Goddie Ofose, explained that the theme, ‘Addressing the Balance Question In The Management Of Corporate Social Investment Portfolio During Crisis’, could not have come at a better time; since  COVID-19 pandemic had disrupted the huge  corporate social responsibility plans of many an organization.

“Last year, organisations  in Nigeria, as well as elsewhere, abandoned their CSR plans and kept donating to the government at all levels to fight the pandemic. This singular development caused several companies to halt the CSR activities for the year. This, without denied some communities that would have been beneficiaries of such activities, that year,” Ofose said.

According to him, the summit, titled Industry Evening, would seek to find a balance between CSI and CSR.

He added that while the Managing Director, Frutta Juice & Service Limited, Dr. Onyekachi Onubogu, would be delivering the keynote address, other distinguished marketing communications experts, drawn from the different sectors of the industry, would be on hand to dissect the papers.

He expressed  the optimism that with the calibre of resources persons lined up for the event, solutions would be found to  this contentious issue.

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