Celebrated Fashion Designer Veekee James Joins Viva Detergent as Brand Ambassador

Viva Detergent, a premier home cleaning brand by Aspira Nigeria Limited, has announced a dynamic partnership with Ruth Erikan James, widely known as Veekee James, as its newest brand ambassador. As a celebrated African fashion designer and stylist, Veekee is known for her exceptional craftsmanship, creativity, and an inspiring journey to success. This collaboration aligns perfectly with Viva’s vision of supporting influential figures who embody resilience, style, and a dedication to excellence.

partnership represents more than just brand endorsement; it reflects the unique alignment between Veekee’s passion for creating beautiful clothes and Viva’s commitment to maintaining them. The collaboration slogan “Designed by Veekee James, Maintained by Viva” highlights this synergy, bringing together the art of fashion and the science of clothing care. Together, Veekee and Viva celebrate a shared mission of delivering quality and authenticity, from the creation of each clothing to its lasting care.

Veekee James is celebrated across Africa for her bold and innovative designs, which have captured the hearts of fashion lovers and trendsetters. Rising to prominence through her hard work, authenticity, and a relentless pursuit of her craft, Veekee embodies the essence of a new generation of creators who value both creativity and integrity—qualities that mirror Viva’s dedication to superior cleaning.

“We are proud to welcome Veekee James to the Viva family,” said Santhosh Kumar Nair, Chief Marketing Officer at Aspira Nigeria Limited. “Veekee’s journey resonates with our brand values, and we believe her story of grit and success will inspire countless Nigerians who trust Viva for their everyday cleaning needs.

“At Aspira, we believe in championing individuals who exemplify resilience and creativity, and Veekee James perfectly embodies these values,” added Lynda Aguocha, Head of Advertising at Aspira Nigeria Limited. “Through her craft and passion, she brings to life our commitment to quality and care—values we share with our

customers. Together, we aim to highlight the power of authenticity, quality, and the importance of fabric care in preserving beauty.”

With over 15 years of experience in delivering quality household cleaning and personal care products, Aspira Nigeria Limited has always championed visionary individuals as inspirations to society. This partnership with Veekee James underscores our dedication to enhancing Nigerian lives through products that provide exceptional care and reliability.