Burnaboy, Wizkid Grammy Awards: Nigeria’s newest PR brand to the world ― UK broadcaster

A Nigerian born UK broadcaster and Afrobeat podcaster, Adesope Olajide has described the duo of Burnaboy, Wizkid who recently won a Grammy Award at the 63rd of the award as a new brand platform for Nigeria to market itself to the world.

Olajide, who spoke with Nigerian Tribune from London on Monday said the unique feat of Burnaboy and Wizkid is worth celebrating with a grand emphasis on Nigeria’s unique creative music fusion; Afrobeats/Afropop.

According to Adesope Olajide “Burnaboy and Wizkid winning Grammy Awards this past Sunday is the ultimate confirmation that Nigerian creative artists are now being seeing on the global stage as equals and Afrobeats/Afropop has now fully announced its arrival to the world.

“These groups of young ambassadors for Nigeria are doing for the country what it would have cost millions in dollars of PR to market Nigeria to the world.

The government needs to piggy back on this continuous success of Nigerian musicians representing the country at the highest level to invest in the creative sector, support the industry to produce more superstars and use these stars as a reason to invest in Nigeria’s tourism sector more just like countries in the west have done before.

Fela Kuti and the likes of King Sunday Ade started this exportation of our culture but the Burnaboys and Wizkid are taking it to unimaginable heights and it will be a huge shame if people in government don’t see this as a reason to back the youths, invest in the creative industry and the tourism sector as a whole.” Olajide added.

 

YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE

Cryptocurrency: Understanding The Craze, Threat

ON Friday, February 6, the Central Bank of Nigeria (CBN) rocked the boat with a circular that inadvertently highlighted how popular cryptocurrency transactions have become among Nigerians in recent years, judging by… 

ICYMI: Yoruba, Hausa Teachers Needed In US

The US Embassy and Consulate in Nigeria has announced that the services of Yoruba and Hausa teachers are needed in the United States. According to the Public Affairs Section of the US Mission Nigeria…

Controversy Over Man Who Jumped From 7th Floor Of 1004 During EFCC Raid

The police in Lagos State have begun investigations into the circumstances surrounding the alleged death of a man at 1004 Estate, Victoria Island, who allegedly jumped from the 7th floor of one of the buildings. The man was…

INEC Lists Five Challenges Ahead Of 2023 Elections

AS politicians step up horse-trading ahead of subsequent elections, the Independent National Electoral Commission (INEC) has listed five main areas of likely challenges…

After Two Years, Daddy Freeze Apologises To Bishop Oyedepo
Daddy Freeze whose real name is Ifedayo Olarinde has apologised to Bishop Oyedepo who is the presiding bishop and founder of Living Faith Church aka Winners Chapel…

 

You might also like
Comments

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More