Before you become a yeyebrity…

LAST week, the Commissioner for Women Affairs in Oyo State, Alhaja Faosat Sanni while speaking at the graduation of some youths who were beneficiaries of six months free vocational training in various trade courtesy of a nongovernmental organisation, Human of Substance Empowerment Initiative (HOSEI), stated that many women rather than engage in activities that will benefit others and society are boggled down with frivolities, adding that they do not think of things that do not benefit them directly.

She cannot be said to be far from the truth. While it is a fact that the economic situation and the challenge of meeting needs and taking care of the home takes away the time of most women, the truth is that some that have the time and resources are more concerned with living the life known as Davida Loca in today’s trending world; they are concerned about what they wear, having flat tummies and where to get the best makeup to look doll like

Today, virtually everyone wants to be a celebrity and as a result, we have many women engaging themselves in things that rather than make the celebrity they aspire to be, they become what I call yeyebrity.

The people I call yeyebrity are those who live a life that is not only fake but unrealistic, living beyond their means, aspiring to be seen at socialite events, putting pictures of a good life on the gram while at home, they cannot even meet up with the simplest responsibility required as a woman. Such people live in perpetual debts of purchasing fake designer clothes that they cannot afford to impress people that do not care or even matter.

For these people, how they are perceived has taken over the position if God in their lives, the social media is their headquarters and number of likes  on social media posts is a balm to their soul. Those boggled down trying to keep up with the Joneses just to feel good and accomplished do not have enough time to pursue laudable things that will uplift their lives, not to even consider how to help others.

Women like this are responsible for the way women are seen in the society as vain and unable to take up serious responsibilities because all they are concerned with is how to look good and they more often than not, are willing to take up any vice just to keep up. Borrowing is a way of life, blowing lies is just normal to them.

With this vagueness as an important aspect, how can they help others when they cannot even understand the extent of what they have pushed themselves into? If asked, how the Davida Loca lifestyle has helped those that embrace it, they may not be able to say the truth bit over time, it has been proved that such lifestyle is a burden that many do not know how to come out of.

They have created an image of a self accomplished individual that has the best and has no problem, as a result, it is difficult for them to get help and they often become the butt of jokes among people close to them. They are the people that pass off hotel rooms as their homes and use pictures of five star hotels as proof of foreign trips. They will be in the ancient city of Ibadan and post pictures of hotels in Lagos and Abuja with London and Dubai location tag.

They are the ones that buy audio cars and houses just to feel good.  Can this improve their networth?

Do people like this even consider that there is more to life than vague game and Instagram likes? Women are builders; they are supposed to build people and society, touch lives and make a difference. Why then have many lost it? For me, Alhaja Sanni’s statement is a fact that cannot be overemphasised, frivolities on the part of many women is on the extreme.

While it is good for women to dress well and look good, many need to learn the principles of moderation and think of things that will add value to life. Vanity is a vice that has stopped many women from attaining great heights and reaching their potentials. There is a need for women to have a rethink and restrategise because living Davida Loca is cheating them of becoming who they can be, gender doesn’t reduce intelligence quotient, it is only that we do not use it well.

And before you aspire to be a yeyebrity, think about it and consider if the burden is worth the stress.