Asharami Synergy, a subsidiary of Sahara Group, has launched new classes of lubricants as the lubricants market hit 700million litres per annum.
Speaking to journalists on Tuesday during the launching of ‘Asha Crest and Asha Xtra’ in Lagos, the Managing Director of Asharami Synergy, Moroti Adedoyin-Adeyinka, stated that the Asha Engine oil has been specifically designed to offer the highest standard of quality, safety, durability, affordability and exceptional performance.
According to her, “We are introducing the gold standard of quality among lubricants and we are delighted that Nigerians can now turn to the Asha Engine oil as their preferred engine oil across the nation.
“In a market contending with quackery, consumers can now move with Asha to safeguard and optimise the performance of their engines. The Asha Engine oil range can be applied to all manner of engines in generators, light and heavy-duty machines, cars, trucks and motorcycles.”
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On his part, the Marketing and Sales Manager, Asharami Synergy, Seun Yussuf, said the company decided to enter the ever-growing market with the aim to provide Nigerians with top quality but pocket-friendly lubricants.
He said over 700million litres of lubricants were consumed in one year and that the market has a worth estimate of over $500million with registered 40 lube blending plants.
“At Asharami Synergy, we don’t compromise the standard and we are ready to compete favourably in the lubricants market. In fact, we are targeting between two to five per cent market share within one year of our entry and we plan to grow astronomically in a few years,” he said.
He concluded by stressing that Asha Engine oil has come to give all customers peace of mind whenever they are looking to buy lubricants for their engines.
Asharami Synergy businesses include fuel procurement and distribution solutions through the utilization of innovative technology and improved efficiency across the downstream supply chain.