APCON, NBC appoint FMEI for audience measurement devt

IN line with the Federal Government’s commitment to deepening advertising spend and improve the advertising ecosystem, the Advertising Practitioners Council of Nigeria (APCON), and the  National Broadcasting Commission (NBC) have announced the appointment of First Media and Entertainment Integrated (Nigeria) Limited (FMEI) for the development and delivery of audience measurement services on Nigeria’s platforms.

The two agencies, in a statement signed by their chief executives: Dr. Lekan Fadolapo (Registrar/Chief Executive Officer, APCON) and Mallam Balarabe Ilelah (Director General, NBC), explained that the choice of the  Lagos-based marketing research company was arrived at, following a tender process, conducted by the agencies, over the last three months.

With the appointment, FMEI  is expected to deliver the much-needed robust industry wide, technology-enabled audience measurement system, covering TV, Radio, and other media for the broadcast and advertising industry in Nigeria.

“It is expected that with the introduction of a world-class audience measurement regime, there will be justification for advertising spent,” the statement read.

The agencies also expressed the hope that the latest development would also increase the revenues accruing to the broadcast and advertising industry, as well as make them compete with similar industries from anywhere in the world, and create jobs in the sectors.

The service is expected to go live in the last quarter of 2021, with the agency working in conjunction with the Joint Industry Council, set up to oversee audience measurement for the sector.

YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE

We Have Not Had Water Supply In Months ― Abeokuta Residents

In spite of the huge investment in the water sector by the government and international organisations, water scarcity has grown to become a perennial nightmare for residents of Abeokuta, the Ogun State capital. This report x-rays the lives and experiences of residents in getting clean, potable and affordable water amidst the surge of COVID-19 cases in the state…

Selfies, video calls and Chinese documentaries: The things you’ll meet onboard Lagos-Ibadan train

The Lagos-Ibadan railway was inaugurated recently for a full paid operation by the Nigerian Railway Corporation after about a year of free test-run. Our reporter joined the train to and fro Lagos from Ibadan and tells his experience in this report…

You might also like
Comments

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More