NIGERIAN advertisers, under the aegis of the Advertisers Association of Nigeria (ADVAN), have concluded plans to discuss relevance tips for advertisers and other critical stakeholders in the marketing confraternity, in 21st Century, at this year’s Marketing Knowledge and Insight Week, scheduled for this month, June, in Lagos.
Besides the Marketing Knowledge and Insight, the second leg of the programme, according to the association’s Executive Secretary, Mrs. Ediri Ose-Ediale, is the Marketing Master Class tagged ‘Remaining relevant in 21st Century Marketing’ and the other the Chief Marketing and Communications Officers Forum.
Ose-Ediale, in a statement, explained that the Master Class and the Chief Marketing and Communications Officers Forum will hold on different days, in Victoria Island and Ikeja respectively in Lagos.
The Master class, she says, will give insights on topics such as The Art and Science of Brand Building, Strategic Media Management, Digital Metrics that Matter and Effective Agency Management and Effective Business Communication.
Facilitators for the Master class include Chief Marketing Officers/Chief Commercial Officers, Heads of Marketing/Heads of Communication of ADVAN Member Companies.
Also Heads of Agencies such as Alphabet Media Academy, a member of Media Independent Practitioners Council of Nigeria (MIPAN) and Digital Bananas ( Affiliate of the Digital Marketing Institute London).
The Chief Marketing and Communications Officers Forum is exclusively for CEOs of Organizations, as well as Heads of Marketing and Communications Marketing Communications Directors, Marketing Directors, General Managers – Marketing and Communications- as it relates to each organization,
Mrs. Ose-Ediale said the forum was informed by the need to provide the nation’s business leaders with a platform to better navigate the fast- changing marketing communications landscape, as well as provide insights on the adjustments that leaders need to make in order to effectively deliver profitable business growth.