According to the New York Times, Mark Zuckerberg, the chief executive of Facebook in 2019 made known his plans to integrate three of the world’s largest messaging platforms – WhatsApp, Facebook Messenger and Instagram. This plan was brought to fruition in year 2020 and the advantages are discussed in this article.
Cross posting
Linking your social media accounts helps you synchronize your posts on all the three platforms. When your Facebook, WhatsApp and Instagram accounts are linked, when you post a content on one of the platforms, a notification pops up asking if you want to publish the same content on your other social media accounts. This saves you the stress and time of republishing similar contents on your different social media accounts as your content are published at the same time.
Ease of login details
When your social media accounts are linked, you do not require separate login information and this reduces the number of information and passwords you need to save or remember. For instance, you can login to your Instagram account using your Facebook account if they are linked.
Security of profile
Linking your social media accounts provides the social media algorithms a 100% probability that these accounts belong to the same person thus guarantees the safety of your profile details.
Brand visibility
It helps you as a brand owner to easily run your Ads, unify your content and upload to different platforms simultaneously, carry out more strategic advertising campaigns, and helps you reach out more to your target audience.
Other advantages include the opportunity to connect with same individuals on different social media platforms, getting a business account on Instagram, running of Ads on Instagram and so on.
As the popular saying goes, there are always two sides to a coin and the other side to this coin is that when hackers get access to one of your linked accounts they can also get access to other linked accounts. However, a solution has been provided to this through the 2-step verification process and sending of a verification code in cases of suspicion in any of the accounts.
As a bonus, below are practical steps you can follow to set up your Facebook page and link your social media accounts ( Facebook, WhatsApp and Instagram)
Steps to link your social media accounts
Note that this is only applicable when using WhatsApp business App.
If you do not have a Facebook Page, then you need to set up one and below are the steps to set up a Facebook page.
How to set up Facebook Page
- Go to your Facebook App
- Log in
- Click on the three horizontal lines at the top right corner of your screen
- Click on Pages
- Click on create
- Click on Get Started and follow all the instructions
- After doing this, click on Done. Your Facebook page is ready for use
How to Link your WhatsApp account to your Facebook account
- After setting up your Facebook page , a notification pops up for you to connect WhatsApp to Facebook
- Click on this notification
- Input the number you registered your WhatsApp account with
- A code is then sent to that number
- Insert this code into a blank space that pops up on your screen
- Click on Done
- Your WhatsApp and Facebook Accounts have been successfully linked
- To confirm this, you can check your WhatsApp account for a notification from Facebook showing the code sent to your contact previously
How to link your Instagram Account to your Facebook and WhatsApp Accounts
- Open your Facebook App
- Click on the three horizontal lines at the top right corner of your screen
- Click on Pages
- Click on your page ( not on the three dots showing beside your page name)
- Scroll to the left on the spot where you see icons showing Overview, Ads, Notifications, and so on and click on more
- Scroll down and under Page Controls, click on Settings
- Click on Instagram
- Click on connect account
- Click on confirm
- Input the username and password for your Instagram account
- Click on “ save info” in other for your login information to be registered on the phone’s browser
- Follow the next set of instructions
- Click on save
- Click on Done
- Click on Ok
If you follow the instructions listed in this article to the latter, linking your social media accounts ( Facebook, WhatsApp and Instagram) will only be
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Facebook, WhatsApp and Instagram Accounts Facebook, WhatsApp and Instagram Accounts Facebook, WhatsApp and Instagram Accounts
