Drawing from his about 30 years of experience in broadcasting, Managing Director, Jamz FM, Ibadan, Mr Femi Sowoolu, has published a book for budding voiceover artists, broadcasters, and those in media management.
The book entitled, “There are no heroes, An Autobiographical Instructive for the Modern Broadcaster,” does an historical excursion of the media, details the landmark achievements and personal professional journey of the author.
The ‘training manual’ traces the professional career of the author, starting from Ogun state broadcasting Corporation (OGBC) to Rhythm FM, Radio Nigeria and Radio Continental.
Reviewing the 19-chapter book at an event held in Ibadan recently, Gani Balogun revealed how Sowoolu conquered the air, adding that the book was a manual for those willing to work out of their craft and be hardworking.
Balogun especially noted that Sowoolu, throughout his professional carrier in broadcasting, was strategic in knowing when to move on from one position to another without being messed up.
Drawing from Sowoolu’s experience, Balogun argued that persons must look for a dignifying exit and know when to work and move on from a place of work.
According to the book reviewer, Sowoolu, the Ibadan-born Egba man strikes a balance between telling a story and passing lessons to the reader.
Sowoolu in the book said, “Out of every ten to fifteen newcomers, perhaps only one will tell you that he or she joined broadcasting because they admire the profession and is willing to learn and participate in every aspect of it. There are no shortcuts, there are no half measures and there is no slackness. To succeed in broadcasting, interest and attentiveness is supreme. However, these are mere basic beginnings.”
Oyo Commissioner for Information, Culture and Tourism, Mr Toye Arulogun, who was present at the book launch, decried that many pseudo-professionals were on air, urging journalists to learn the ropes and be professional in their duties.
He bemoaned the failure of media organisations to carve a niche for themselves, hence continue to run the same kind of programmes without focused content.
Speaking, Zonal Director, Nigeria Broadcasting Commission (NBC), Ibadan zone, Mrs Olajumoke Coker prayed that the book serves as a tool to further raise the standards of broadcasting in the country.