Pepsodent Nigeria has been declared winner at this year’s edition of the World Oral Health Day challenge at the continental and global levels.
While the brand’s digital activation came first, ahead of nine other countries in Africa, it also topped the chart at the global level, ahead of 31 countries.
According to the organisers of the competition, the achievement was measured by the delivery of over one million pledges from a fully integrated campaign across multiple touch points with best-in-class in-market or store and digital activation executed by the Terragon Group.
Speaking about this feat, Brand Manager, Pepsodent Nigeria, Umoh George, described the achievement as a major milestone for Nigeria, since that would be the first time ever that an African country would emerge first in the global Oral Care Social Mission’s challenge with corresponding growth in market share and sales during the same period.
“This win has demonstrated that our social mission equals business mission, in line with Unilever’s mission of improving the oral health of ten million Nigerian children by 2020 through the Pepsodent Brush Day & Night schools programme,” he stated.
The #BrushBrush campaign, which was the digital leg of the World Oral Health Day 2016 campaign, aimed at getting people to take their oral hygiene seriously by pledging to brush day and night. A key success to this campaign was the digital execution carried out by Terragon Group.
Congratulating the brand on the award, the Head of Business and Strategic partnership at Terragon Group, Anu Sanya, expressed the company’s delight at being a part of the success story, adding that it would continue to provide value for its numerous clients at different market segments.