An entertainment outfit, 4sight Productions and Nirvana Initiatives, a non governmental organisation on sickle cell advocacy are set give of sickle cell patients a leverage through a Musical Campaign Show (MCS), which is also designed to be an anti-stigmataisation campaign.
Speaking at a press briefing held at Roaster Burger building, Lekki, Lagos State, the Chief Executive Officer (CEO) of 4sight Productions, Mr Michael Baba, disclosed that the need to support and protect the sickle cell patients from societal stigmatisation and discrimination informed the decision of the two organisations to plan a musical public show of collection of notable Nigerian artistes and celebrities to create awareness on the need for the public to rally round people with disease.
“Sickle cell patients were just like other normal people and should be encouraged to live a rewarding and fulfilled life. The awareness campaign, tagged, “End Sickle Cell in Our Generation”, is slated to hold later in October at Victoria Garden City’s park at Ajah in Lagos,” he said.
The Communication and Media manager of Nirvana Initiatives, Mr Micheal Ayodele, also said that “his organisation found the initiative of 4sight Productions of using musical show to create awareness and educate on sickle cell disease, hence their decision to partner with them was vital.
“Catering and caring for people with sickle cell through the creation of conducive environment for them to achieve their goals in life are also our priority. Already, our organisation has put in place a resource centre where sickle cell patients can get free medical consultation, advice and treatment,” he said.