To enhance better oral hygiene among the common people on the street, Procter and Gamble, maker of Oral B toothpaste has given free oral medical care to residents of Ibadan.
The outreach is part of the company’s Community Dental Health (CODEH) outreach to reach 25 less privileged communities in Nigeria as part of activities to mark the 5th anniversary celebration of the toothpaste’s entry into the Nigerian market.
The community outreach which started with talks on oral hygiene also afforded the people the opportunity to check their blood pressure and sugar levels as well as dentists attend to their various dental problems.
Peter Orji, Plant Manager, Procter and Gamble declared that the Community Dental Health outreach was dedicated to improving oral hygiene in Nigeria.
He declared: “As part of the programmes scheduled to celebrate Oral-B at 5, we organised this event to improve the lives of people living in local communities where P&G operates in Nigeria.
“Oral B is offering free dental care to people in various communities in Nigeria through the provision of our Mobile Dental Clinic (MDC) fully equipped and manned by qualified dentists. This is being done as part of activities set aside to celebrate our success as a brand and giving back to our community.”
The Senior Brand Manager, Oral B, West and East Africa, Mrs. Ifeoma Chucks-Adizue, said that Oral-B has been a proud supporter of the World Oral Health Day, adding that the product’s uniqueness is its stannous-flouride content that is meant to keep the teeth and entire mouth in healthy condition
According to her, “Oral B contains stannous flouride that helps to protect the teeth and entire mouth. It also helps to cure tooth pains and mouth odour.”
The outreach, she said, was also to create more awareness on the importance of good oral health as well as reinstate the company’s corporate social responsibilities to the people.
About 500 people who attended the free outreach were given free oral B toothpastes and brushes to take care of their oral needs.
Mr. Daniel Robinson, one of the beneficiaries said he was surprised at the kind of attention he was given by the doctors who had a check on his teeth. While expressing appreciation for the free toothpaste and other gifts, he called on other multinationals to emulate the P&G gesture.