MWA to go Pan-African in 2017

Akin Naphtal

Organisers of the annual Marketing World Award, Instinct Wave, have announced plans to extend award’s searchlight beyond Nigeria as from next year.

Briefing the media on this year’s edition of the Award, scheduled for  December, this year, the company’s  Chief Executive Officer, Mr Akin Naphtal explained that the decision to make other  marketing communication practitioners  in the continent, eligible for the award, as from next year,  was informed by the need to further make the annual event more competitive.

According to him, extending the dragnet of the award beyond Nigeria, would also give organisers the much-needed opportunity to benchmark individuals and corporate organisations in the nation’s IMC industry against their peers across  the continent.

One of the key features of this year’s award, he stated, is the conferment of the Lifetime Achievement Award to Mrs Yomi Ifaturoti, ? a marketing communication guru and Corporate Affairs and Admin Director at PZ Cussons Nigeria Plc.

Besides,  he stated, Mrs Juliet Ehimuan, the Country Manager for Google had  also been confirmed as the keynote speaker  of the  event,   as a way of creating a  buzz  around  digital marketing and its dynamism in the nation’s IMC.

“This year’s awards will also accommodate refreshed and refined categories and showcase the latest innovations and initiatives, while recognising the exceptional work of the marketing champions over the past twelve months,” he stated.

Naphtal added that the idea to have speakers at this year’s edition  was borne out of the need to infuse  freshness in the Award.

MWA is a platform for the Industry to demonstrate and celebrate the advances made in the key areas of digital, experiential, media, stewardship, efficiency, innovation, corporate social responsibility and creativity.