It was a gathering of stars as Dubai Tourism brought a taste of the Middle East region to Lagos State at a colourful social event to wind down its participation at the 2016 edition of Akwaaba African Travel Market.
In a move which underscores Nigeria’s strategic place in Dubai’s overall destination marketing efforts, Dubai Department of Tourism and Commerce Marketing (DTCM), popularly known as Dubai Tourism, had a strong delegation at the event led by Stella Obinwa, the Regional Director for Africa.
According to Obinwa,“Dubai Tourism was delighted to have a second outing at the Akwaaba, which is Africa’s largest travel fair. This year, we arrived with 10 tour operators and Destination Management Companies (DMCs) which included airlines, hotels, tour agencies and the world’s largest indoor theme park, the IMG Worlds of Adventure. The whole point was to create a platform where suppliers and buyers get to meet, to improve their businesses.”
Speaking further, Obinwa said there is a misconception that Dubai is expensive or that it is only for shopping. “Yes, it is a luxury destination but it is very affordable, and there are thousands more places to visit beyond the Burj Khalifa and Desert Safari. Also, our partners came along to the Akwaaba to give incentives to help travel businesses grow. Of course, luxury shopping is a given in Dubai and at phenomenal market value. Shoppers may be happy to know that the next Dubai Shopping Festival starts early by December 26 until January 2017. Discounts will be extremely attractive for visitors, with about 600 incredible giveaways to shoppers,” Obinwa said.
Ebonylife TV founder, Mo Abudu, comedian Chigul, and actress Stephanie Okereke-Linus were among the close to 50 partners, clients and other guests at the soiree.
The peak of the evening was a surprise presentation of various destination tickets to eight guests.