As part of the regional development programme, OMD joined forces with Facebook to launch an e-learning initiative in Europe, Middle East and Africa, EMEA.
OMD is the first agency globally to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook’s growing product portfolio to drive greater results for their Clients. This initiative is part of OMD’s strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.
The programme entitled, ‘OMD Facebook Challenge,’ was a learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced). The programme was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.
As a result of this effort, over 60 staff of mediaReach OMD across West & Central Africa has been trained and completed Facebook Blueprint eLearning Programme. At the end of the exercise, two staff members have been selected based on stringent criteria for Facebook’s Agency Ambassador programme, a three-day intense learning and immersion into all things at Facebook, happening in Dublin, Facebook’s EMEA headquarter in September 2016.
As part of Facebook’s increasing focus on Nigeria with the visit of Facebook’s senior officials earlier in the year, this Agency Ambassador Programme was first rolled out in Africa in Q1 2016 and was eventually extended to other markets in the world. mediaReach OMD was then chosen and went for the programme in South Africa.
“Our global learning and developing culture cascades into our local markets; we train our talent on an on-going basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game. It’s vital to keep learning and developing in the ever changing Digital Landscape in order to ensure that our staff are up to speed on Facebook’s products and services,” said Mr Tolu Ogunkoya, Chief Executive Officer, mediaReach OMD.