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IIDA, part of our investments in the Nigerian child –Dufil Prima Foods

Dufil Prima Foods, makers of Indomie Noodles, has described the multi- million Naira reward scheme, Indomie Independence Day Award (IIDA) Heroes Award, as part of the company’s commitment to investing in the average Nigerian child.

Speaking at the just concluded edition of 2016 IIDA event, held in Lagos, the company’s Managing Director, Mr Deepak Singhai, explained that the objective of the Heroes Award was to identify, recognise and celebrate children, who had displayed some form of heroics and bravery at one point or the other.

He expressed delight that, since its introduction, eight years ago, the award had been able to make a huge positive impact on the society, having produced a total of 24 winners, who were rewarded with scholarship prizes worth several millions of naira, in the past eight editions.

Singhai, however explained that the uniqueness of this year’s edition, which is the ninth in the series, was the decision to raise the standards  of the awards by giving out N1 million each to the winners in the three categories, namely intellectual, social and physical bravery categories.

While Timilehin Daomi, winner in the intellectual category, was rewarded with N1million for his innovation, Salisu Ibrahim, a visually impaired, was rewarded with the same sum of money, in the social bravery category, for not allowing his physical disability to be a cog in his wheel of progress. Ibrahim was being celebrated for going into shoe-making and using the proceeds from the business to pay his school fees.

The third winner, from the Physical Bravery category, Miss Favour Uwene, was rewarded for rescuing a neighbour from a serial ritualist, who had earlier killed two members of that family.