Former Director General of Oyo State Signage and Advertising Agency (OYSAA), Dr Yinka Adepoju, has charged businesses in the country on the need to leverage on branding in further enhancing the fortunes of their brands in their respective market segments.
Delivering a lecture, titled: ‘The Future of Brand Industry in Nigeria,’ shortly before being conferred with the Outstanding Personality of The Decade Award by the organisers of the event, the former First Vice President of the Outdoor Advertisers’ Association of Nigeria (OAAN) stated that the trying economic times facing the country, had made it imperative for local and multinational brands plying their trades in the country to deepen their differentiating traits for them to effectively win the confidence of today’s consumers.
“In a trying and challenging economy such as ours, there will always be that increasing need for brands to differentiate themselves from the pack and highlight those unique selling points that give them the competitive edge and advantage over others,” he argued.
He expressed delight that some brands, especially in the outdoor sector, had started availing themselves of the opportunities presented by this all-important marketing tool, to advance the course of their businesses.
Explaining the rationale behind the event, in an exclusive chat with Brands & Marketing, the convener, Mr Adesanya Abidemi, stated that the aim was to celebrate the professional prowess of some brands and the uncommon dynamism of the nation’s integrated marketing communications practitioners.
“It is meant to celebrate those leaders of leaders, who have moved from one conquest to another with awe and apprehension,” he stated.
Some other awardees at the event include: former Governor of Ogun State, Otunba Gbenga Daniel; Pepsi Cola, StarTimes, Insight Communications, Brooks and Blake among others.