Etisalat Nigeria has announced call for entries for the 2016 edition of the Etisalat Prize for Innovation. Launched in 2012, the Prize is designed to reward innovations that can promote mobile broadband utilisation in Nigeria and Africa at large.
Like in previous editions, the 2016 edition will be awarded in two categories: Most Innovative Product/Service category and Most Innovative Idea category.The first prize of N5,000,000 will be awarded for the most innovative product or service launched in the last 12 months, with a second prize of N2,000,000 awarded for the most innovative idea.In addition to the cash prizes, both winners and the other top 10 finalists will receive training at the Enterprise Development Centre of the Pan Atlantic University, Lagos.
Making the announcement, Chief Executive Officer, Etisalat Nigeria, Mr Matthew Willsher said the Etisalat Prize for Innovation is aimed at encouraging and celebrating valuable innovation in the Nigerian market. According to him, the Prize is not only a reflection of the character of Etisalat in promoting and nurturing talent, but also a further proof of the brand’s commitment to supporting innovative ideas. As the Nigerian telecoms market witnesses the increasing migration of smartphones and mobile broadband networks, the 2016 edition of the Etisalat Prize for Innovation aims to extend the conversation on the revolutionary impact of innovation and technology as it addresses social challenges the country.
“Innovation is in our DNA, and as such supporting and promoting innovation is something that comes naturally to Etisalat. Since inception, our core business strategy has been based on innovation supported by three other basic elements, and this can be seen in all the products and services launched on our network” he said.