Award winning artist, Dapo Oyebanjo, also known as Dbanj, recently unveiled a new project, Creative, Reality, Entertainment, Arts, Music (CREAM), designed to reward young, creative minds in the nation’s entertainment industry.
Unveiling the project in Lagos to the media, the music icon, stated that the initiative had become imperative since there had been a dearth of such platforms available for a huge number of gifted Nigerian youths, waiting to exhibit their talents.
According to him, besides rewarding 10 of those youths and helping them to actualise their dreams, on a monthly basis, some of such youths would also stand the chance of winning through a raffle draw.
Supported by the Bank of Industry, MTN and D’kings Men Media Ltd, the artist believes one of the unique features of the CREAM platform, is the fact that the would-be beneficiary would not need to know anybody to emerge winners.
“Unlike the regular TV reality shows, the young creative mind is free to participate from any part of the country, without necessarily having to come to Lagos for any audition,” he added.
He stated further that whoever emerges top would have the opportunity to win exciting prizes, including a recording deal, which consists of recording a track, shooting a state of the art video, a collaboration with any artiste of their choice (music or video collaboration), talent showcase, talent branding, promotion and marketing, among many others.
“We have created this platform to reward tonness of creative minds out there who don’t have the right platforms to showcase their talent to the world.
“Nigeria is filled with so much art and creativity and what better way to promote this great heritage than to give these young minds the right platforms.
“I am happy to bring to my loyal fans and lovers of good music this exciting platform that the world can benefit from,” he said.
The competition, expected to run every month for the next one year, is open to MTN subscribers only, while winners are expected to emerge from three categories including music, video, and collaboration.
Interested participants can take part in the daily draws for a month to qualify for the next month and can also be a part of multiple categories to increase their chances of winning.