Not a few consumers of the Chivita 100 per cent Fruit Juice have expressed excitements over the brand’s recently concluded consumer promotion, ‘My 100% Achievement,’ noting that besides being used as a reward mechanism, the promo has also gone a long way in inspiring the audience.
In line with its consistent drive to engage its consumers at their various touch points and rewarding them for their loyalty, Chivita 100% fruit Juice from the stable of Chi Limited recently thrilled consumers of the brand with exciting gifts from the just concluded ‘My 100% Achievement’ social media promo.
The promo which witnessed a high level of participation, many believe further consolidates the brand’s affinity with consumers across the digital space.
Describing the promo as quite inspirational, a marketing communication expert, Taoreed Bhadmus, noted that the promo effectively highlights essential elements of success and leadership.
“It reiterates the brand’s understanding of the Nigerian consumer who wants to associate with the best there is,” he said.
A lucky winner in the promo, , Esezebor Sylvester described the promo as unique, since it affords participants the opportunity to inspire others by sharing their 100 per cent achievement stories.
“The promo is unique because through our ‘100% Achievement’ stories, we were able to inspire each other to achieve the best there is at anytime,” stated Sylvester, a winner of an i-phone at the promo.
The promo only required participants to share epic moments of their lives, such as school graduation, book writing, starting a business.
At the prize presentation ceremony held recently, several prizes including IPhones, IdeaPads and Packs of Chivita 100 per cent fruit juice were handed over to winners of the social media contest promo.
Speaking on behalf of Chi Limited, the company’s Head of Marketing, Probal Bhattacharya commended the winners of the Promo for participating in the contest.
“As we continue to develop creative ways of engaging consumers via our various social media platforms, it is our belief that they would continue to explore the amazing quality and benefits of Chivita 100%,” he stated.