British Airways has commenced an instant rewards scheme for customers in Nigeria, with travellers who are non-members of the airline’s Executive Club loyalty programme receiving frequent flier miles after check-in.
Speaking on the mechanics of the new initiative which began last week at the Murtala Muhammed International Airport, Lagos, the Regional Commercial Manager, West Africa, at British Airways, Mr Kola Olayinka, observed that customer details would now be automatically registered for BA Avios, whether or not the customer is a member of the Executive Club.
“It would be superfluous to say at this point that Nigeria is experiencing challenging economic times. As an active corporate citizen that cherishes its customers, we will keep doing all we can to help,” Olayinka commented.
“With the new rewards program, customers will earn miles instantly for every trip. Needless to say, they will earn more miles as they fly, so they can keep a bank of their Avios miles for their children to use as they go to and from school or save them up for a flight to a holiday destination.” he added.
Although the Instant Avios scheme was initiated just one week ago, the program is receiving a lot of positive feedback. According to Mrs Titilayomi Ayode, a first time British Airways customer who checked in with her two children for a flight to the United Kingdom, the airline’s thoughtfulness is commendable.
“This is a great idea. Airline tickets have become so expensive, now that the dollar is exchanging for over N340. Every little sum saved would be a great help, so the instant miles scheme could not have come at a better time” Ayode remarked.
The Instant Avios programme is also open to travellers who are still planning their trips.