Africa Magic, in association with MultiChoice and sponsors Amstel Malta, have announced the call to entry for the 2017 edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), a prestigious initiative that honours film and TV talent across the continent. Billed to hold the awards, which will be the fifth of such, will be held on March 3 and 4, 2017. The AMVCAs celebrate the contribution of African filmmakers, actors and technicians in the success of the continent’s film and television industry and with the success of the previous four editions, preparations are in top gear for the 2017 edition. Entries for the AMVCAs opened on August 1 and will close on October 15, 2016.
Wangi Mba-Uzoukwu, Director for M-Net West Africa, said: “We are pleased to announce the call to entry for the 2017 Africa Magic Viewers’ Choice Awards. The African movie and television industry is brimming with exciting talent, and at Africa Magic we contribute to the industry by not only giving these talents the platform to showcase their skills and passion, but by celebrating their achievement whilst also encouraging them to continue honing their craft.”
At the fifth edition of the AMVCAs, a number of awards in different categories will be presented ranging from acting and directing to scriptwriting and cinematography. Other categories will include editing, soundtrack, make-up, sound, and lighting amongst others. For 2017 there are 27 categories in all, with 16 open to viewers and 11 decided by the AMVCA panel of judges.
John Ugbe, Managing Director, MultiChoice Nigeria, expressed his delight at the growing success of the Africa Magic Viewers’ Choice Awards, saying: “2017 will mark the fifth consecutive year that MultiChoice and Africa Magic with support from Amstel Malta successfully host the AMVCAs. The improvements seen in the industry since the inception of the AMVCAs cannot be ignored or overstated and for us as MultiChoice, the success of these awards further showcases our commitment to recognising the amazing skills that exist in this ever-growing industry. Furthermore, our continued investment demonstrates our dedication in helping unearth and celebrate talent in the whole continent. It is our belief that the 2017 edition will leave an even bigger impact on the African film production industry than the previous four.”
Films, made-for-television movies or television series previously entered into or nominated for an award, or awarded a prize in another film and television competition are eligible to be entered for the 2017 AMVCAs, and all films, made-for-television movies or television series are eligible for entry to the AMVCA if they are broadcast or publicly screened during the period of October 1st, 2015 to September 30th, 2016.