As part of its plans to increase visibility and further endear the brand to its teeming consumers this year, Alcatel has announced the commencement of its 2016 roadshow which would see the the brand visiting ICT markets, shopping complexes and tertiary institutions across the South-West and South-South parts of the country.
The month-long roadshow, according to the brand, is aimed at showcasing the full range of Alcatel’s affordable devices to consumers.
Speaking on the roadshow, Regional Director, Alcatel Nigeria and Central Africa, Nick Imudia, stated that the initiative would avail Nigerians the opportunity to benefit from the price review recently carried out by the company on some of its premium products.
“At Alcatel, we take pride in the fact that we have reduced the price points for premium products. Our devices are stylishly designed and packed with premium features but come very affordable.
“We want to give Nigerians the opportunity to experience the rich features of our product line- up, which is why we are taking it to them in their own spaces,” he stated.
According to him, the Alcatel range is designed in a way that it has something for everyone, from entry-level to premium devices, with the consumers getting real value for their money.
The roadshow, which kicked off in Lagos recently with product experiences and activations in some parts of Lagos, would move to neighbouring Ogun and Oyo States in the following weeks.