Not less than 500 Nigerians were trained free of charge in the art of digital marketing at the recently held #DigifyLagos event, organised by Livity Africa in conjunction with Google.
According to the Programme Manager Nigeria, Livity Africa, Florence Olumodimu, the training is part of Google’s vision to train 1,000,000 people in Africa on using digital skills for personal and business development.
She added that the aim was to deliver free digital marketing skills training to Nigerians of different socio-economic classes in line with the country’s vision to equip its youths with digital skills, in order to enhance their employability.
Olumodimu disclosed that between February 2016 and July 2016, over 13,000 individuals in Nigeria had benefited from the initiative, with the basic understanding and skills on what digital marketing and how it can be used for business, school and life in general.
“The Digify Bytes Digital Marketing training aims to help participants stand out from the crowd and provide better career opportunities for the future.
“The digital age is expanding into all areas of our lives and it is not just those who work in the information technology sector who will need to be aware of this change.
“In the modern workplace, digital marketing skills are highly valued, as it helps businesses understand and reach customers of which they had little or no access to in the past. Hence our decision to support this initiative,” she stated.
All past attendees of Digify Bytes programme took part in activities ranging from the #DigifyClinic, #DigifyChallenge #Games, #MeetUp, #Networking, to a #Tweetathon.